Bay Area
Serving Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, and Solano Counties

Workshop Descriptions

Registration Deadline: August 29, 2007
Cost: $25/person, includes lunch (Make your check out to "San Luis Obispo County Office of Education")
Complete the EBEEN Registration MS Word or EBEEN Registration PDF and mail it to:
Laura Powell
41 Wilmington Dr.
Petaluma, CA 94952

KEYNOTE SPEAKER

Robin Grossinger is a scientist at the San Francisco Estuary Institute, where he directs the Historical Ecology Program. For the past 14 years, he has studied how landscapes of the Bay Area and California coast have changed since European contact. Most recently he has contributed to a special issue on historical ecology for the journal Landscape Ecology and a segment on these topics for the KQED TV environmental science program Quest.

Description: The Ecological History of the East Bay While highly altered, the ecological characteristics of the early East Bay landscape nevertheless have shaped today's landscape of roads, cities, and persisting habitat remnants. Using historical maps and photographs, landscape ecologist Robin Grossinger provides a visual tour of the landscape patterns that form the natural heritage of the East Bay and provide the framework for contemporary environmental restoration.

Time: 9:00 AM - 10:00 AM

MARKETING STRAND

Social Marketing 101: Behavior Change Strategies and Success Stories
Presenter: Arthur Young, APR, President of Communication Management
Description: Learn to tackle the million-dollar question for environmental educators: how to design programs that are effective in changing people’s behavior. In this workshop you’ll learn about cutting edge research from social marketing experts, as well as participate in discussions that challenge you to design your own programs that foster sustainable behavior.
Time: 10:15 AM - 12:00 PM

Working with the Media
Presenter: Ginna Green, Communications Manager in the California Office of the Center for Responsible Lending
Description: Learn the nuts and bolts of media relations, including tips for writing solid communications, utilizing online media and building relationships with reporters. You’ll craft your own media advisory, discuss what reporters want (and need!) from you and walk away with tips designed to maximize your communications efforts.
Time: 1:25 PM - 2:25 PM

What Research Tells Us About Design and Marketing of Environmental Education
Presenter: Nicki Norman, Community Resources For Science
Description: The workshop will focus on improving environmental programs serving students by using the results of a recent research literature survey looking at connections between environmentally-based education and academic achievement and 10 years of input from elementary teachers all over Alameda County.  The session will begin with a short presentation of specific findings that can help us design programs, study their outcomes, and strengthen marketing outreach to schools and teachers.  The remainder of the session will engage participants in applying these findings to their own programs.
Time: 2:35 PM - 3:35 PM

EVALUATION STRAND

Designing Evaluation Tools
Presenter: Rachel Lanzerotti, Rachel Lanzerotti Consulting
Description: Get an introduction to designing surveys, creating and using observation forms and planning focus groups to capture qualitative and quantitative data that can be used to improve your programs. Rachel Lanzerotti is the evaluation consultant to the Berkeley Unified School District Nutrition Education Garden and Cooking Program, which provides experiential garden and cooking nutrition and education programs. Find out about this project and how to design the evaluation tools involved.
Time: 10:15 AM - 12:00 PM

Reflection and Assessment Guidelines and Strategies
Presenter(s): Marycruz Diaz, WestEd
Description: Program staff often use information gained from assessing student learning to modify and plan their programming. We will discuss these approaches and learn how to use more formal evaluation and alternative assessment methods that may help you improve student feedback and in turn help you reflect on your program, your practices, and the impact of your work. Learn ways to use data gained from student reflection and assessment to expand and improve your services and ways to share your findings with stakeholders. 
Time: 1:25 PM - 2:25 PM

Using NAAEE Guidelines
Presenter: Lori Mann, EE Consultant
Description: The North American Association for Environmental Education has taken the lead in establishing a series of guidelines that set the standards for quality in environmental education. Explore the guidelines and see how you can use them to ensure that your environmental education materials and programs are of the highest possible quality. Learn how to submit your materials for peer review and feedback.
Time: 2:35 PM - 3:35 PM

BEST PRACTICES STRAND

Integrating Best Educational Practices Into EE
Presenter: Mark Spencer, StopWaste.Org Senior Program Manager
Description: This workshop provides participants with the opportunity to explore and share their ideas and experiences with implementing best educational practices into their environmental education curricula. The workshop will use 4Rs curriculum developed and used by Stopwaste.org to provide a context for exploring and discussing the development of integrated and interdisciplinary curriculum. The facilitators have structured the workshop to incorporate active learning focused, student-centered and student-led lesson activities, while providing participants with opportunities to explore different learning modalities, and develop authentic, on-going assessment tools.
Time: 10:15 AM - 12:00 PM

School Garden Curriculum and California Standards
Presenters: Kathy Barrett, Associate Director for Education, UC Botanical Garden and Christine Manoux, Growing Learning Communities Coordinator, UCBG
Description: Starting with successful curriculum examples provided by the presenters and participants, you will work together to match hands-on activities to CA grade level standards for mathematics, science, language arts and social studies. The emphasis will be on materials developed for outdoor settings.
Time: 1:25 PM - 2:25 PM

Environmental Impact: Dynamic Techniques to Educate, Enrich, Enliven and Entertain Inside and Out
Presenter: Mike Moran, Naturalist/Docent Coordinator, Black Diamond Mines Regional Preserve East Bay Regional Park District
Description: What is the difference between the “passable” programs we all periodically present, and the great ones that energize us and our audience? Explore and share classroom and trail techniques that dynamically enliven even the mundane aspects inherent in every program. Start fast, be fun, effective, and efficient, seize and relinquish control, involve and evaluate, every time.
Time: 2:35 PM - 3:35 PM

DIVERSITY STRAND

Adapting Your Interpretive Approach for Diverse Audiences
Presenter: Sonya Padrón, Bilingual Education Specialist, Multicultural Education for Resource Issues Threatening Oceans (MERITO), Monterey Bay National Marine Sanctuary.
Description: Multicultural Education for Resource Issues Threatening Oceans (MERITO) has been presenting its Watershed Academy After-school Program to multi-lingual 5-8th graders on California's central coast since 2002. MERITO staff will share some of the techniques, strategies, methodologies and ideologies MERITO uses to engage English Language Learners and multicultural audiences in the sciences.
Time: 10:15 AM - 12:00 PM

Developing a Diverse Organization
Presenters: Mandi Billinge, Executive Director, KIDS for the BAY and Shefali Shah, Education Director, KIDS for the BAY.
Description: Participants will receive a brief introduction to KIDS for the BAY’s diversity policy and how we have created a diverse organization. In this workshop, audience members will discuss strategies and create three action steps to bring more diversity into their workplace.
Time: 1:25 PM - 2:25 PM

Building Ocean Literacy through the Cultural Lens: An Exploration of Multi-cultural Curriculum Design & Facilities Design
Presenters: Miho Aida, Marine Project Coordinator/ Pacific Rim Environmental Education Specialist, Headlands Institute
Description: The Headlands Institute is striving to incorporate cultural perspectives representative of Bay Area communities into the design of a new inter-tidal laboratory and curricula. In this workshop, we will reflect on our own life experiences and how they affect the way we teach about ‘place.’ We will share our research about diverse cultural experiences of the ocean and discuss how this has influenced the design of new educational elements at our school.
Time: 2:35 PM - 3:35 PM

Registration Deadline: August 29, 2007
Cost: $25/person, includes lunch (Make your check out to "San Luis Obispo County Office of Education")
Complete the EBEEN Registration MS Word or EBEEN Registration PDF and mail it to:
Laura Powell
41 Wilmington Dr.
Petaluma, CA 94952

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